The world of event management is rapidly evolving and is beginning to show its power as a true medium. Events should be viewed as more than just a place for attendees to gather, but as a means of opening up new dimensions of communication. In this article, we will explore why events are a medium and why they are so important.

Events tell a story

Events are a medium that tells its own story. Attendees are key characters in the story, and the event itself is the stage for the story. The event producer builds that story and creates an emotional connection by providing an emotional experience for the attendees.

To add to the “story” aspect, in event management, the story may be considered in the context of the overall flow of the event, positioning the event as this for this time and this for the next time.

This perspective is also useful when proposing a new event plan. For example, if an event is designed to attract 1,000 people, it is easy to think that it is simply a matter of attracting the target number of people and earning that amount of revenue. However, the reality is that by gathering 1,000 people, a theme has been created. It is important to create and propose a story of how it will develop and connect in the future.

In addition, many events tend to work on a one-off basis, and some, such as biennial events or the Olympics, may have a four-year span, or in some cases, a ten-year interval. Even if the event is successful, if the organization is disbanded afterwards, there will be no story to tell afterwards (people will just gather and leave, and the event will be complete). In other words, if you try to manage each event as a one-off without a story, you will be starting from scratch each time, and no development is expected. By creating a story, you can not only convey your message more strongly, but you can also make use of all the know-how you have accumulated to date and create a more strategic movement.

Events are communication platforms

Events are an evolution of media. This is because they are considered an effective media medium where information is transmitted and exchanged when people meet face to face, and where two-way communication is possible. It is also a platform for communication between participants and between participants and brands/organizations. Through various types of events such as seminars, conferences, and exhibitions, participants share ideas, network, and find new business opportunities. This is an effective role as a medium.

Events in the Digital Age

With the development of digital technology, events are now offered in online and hybrid formats. This allows events to connect with participants around the world in real time and provide a media experience for a large audience.

Conclusion

Events are no longer just venues and program providers. Events are media and offer a new form of communication. By leveraging it, you can provide a memorable experience for your attendees and build deeper relationships with your brand or organization. When you are involved in event management, you will be expected to find ways to maximize the power of this new medium.

JVB Public Relations